Proven Path to Growth
Fractional and Interim Engagements
Flexible Strategic Leadership
If you need part-time Strategic Marketing Leadership for the long-term, a Fractional CMO / Fractional VP of Marketing might be right for your business.
If you need full-time, short-term Strategic Marketing Leadership, an Interim CMO / VP of Marketing might be right for your business.
For both engagement types, I am a member of your executive leadership team and am responsible for people management in the Marketing function.
Project-Based Engagements
Expertise and Outside Perspective
If you need marketing or industry expertise, fresh perspectives, and objective management of a specific issue or set of issues, a project-based engagement might be right for your business.
This could include things like:
- Assessments of alignment, capabilities, organizational structure, resources and strategies
- Development of processes, strategies, programs, and structures
Types of projects I've done recently:
- Develop a strategic framework to integrate current and future acquisitions to maximize Marketing effectiveness and efficiency
- Assess Marketing team skill sets and provide recommendations on missing, or mis-aligned roles
- Assess a product portfolio to optimize channel, brand, and pricing strategies
Mentoring and Coaching
Development and Guidance for Your Team
If you have emerging leaders that need help developing their skills in cross-functional leadership, strategic perspective, and people management, mentoring and coaching might be right for your business.
While I prefer to provide mentoring and coaching within a Fractional or Interim engagement, I will, on occasion, provide this as a standalone service.
