Performance Worth Repeating
About Us
Re:Peet Market Performance is a fractional CMO practice founded by Renée Peet, a seasoned marketing executive with extensive global experience driving growth and transformation in the Sustainability, Clean Technology, and Built Environment sectors.
Renée partners with businesses to align marketing strategies with business objectives, creating measurable results and long-term impact. With a proven track record of leadership in Fortune 500 companies and high-growth startups, Renée combines strategic insight with hands-on execution to deliver transformative solutions.
What is a Fractional CMO?
A fractional CMO is a part-time marketing leader or head of marketing responsible for leading marketing teams and providing strategic marketing guidance. They fulfill a company's need for a Chief Marketing Officer without the commitment of a full-time position to achieve established goals and growth.
Renée's Path to Marketing Leadership
Renée Peet is a mission-driven marketing executive with over two decades of global experience transforming businesses through innovative marketing strategies, product management, and team leadership. As the founder of Re:Peet Market Performance, a fractional CMO practice, Renée partners with organizations in the Sustainability, Clean Technology, and Built Environment sectors to drive growth and align marketing efforts with overarching business objectives.
Prior to launching her own practice, Renée held leadership roles at Xylem, where she served as Global Vice President of Marketing and Product Management for the $950M smart metering business, Sensus.
Earlier in her career, Renée held senior roles at renowned brand strategy firms, including Siegel+Gale and Sullivan, where she advised high-profile clients such as American Express, Fidelity, SAP, Coca-Cola, Banana Republic, McNeil Pharmaceuticals, J&J, Aetna, and Bloomberg. Her expertise spans diverse industries—from utilities and technology to financial services and healthcare—and she has successfully guided organizations through rebranding, go-to-market strategies, and customer-focused innovation.
Renée is known for her ability to align cross-functional teams, mentor emerging leaders, and deliver measurable outcomes. Her leadership has been instrumental in driving revenue growth, improving operational efficiency, and positioning organizations as market leaders.
Renée holds an MBA in Marketing and Strategy from the Rotterdam School of Management and a BA in Creative Writing and Political Science from the University of Arizona. She is also an active member of the Private Directors Association and has served on the boards of organizations like the Research Triangle Cleantech Cluster.
With her passion for sustainability and innovation, Renée continues to empower businesses to meet today’s challenges and seize tomorrow’s opportunities.
